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THE GREAT BRITISH ADVENTUREEnter the ride
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JOIN THE GREAT BRITISH ADVENTURE
Make no mistake, Eroica Britannia is a challenge. Choose the distance that suits you and your ability. While the weekend Festival is all about good times The Classic Ride is not a fancy dress procession. From the moment of signing up, it's months of planning, training and preening to be part of a weekend to remember. Being a hero requires you to marvel in the pain of the up, relish the joy of the flat and delight in the thrill of the down. Cheered home by crowds of thousands. All in it together collectively riding over 250,000 miles on Sunday all in the spirit of a time gone by.
We stand for spirit, authenticity, adventure, heritage and passion. Eroica Britannia awakens these emotions and strikes up the feelings of freedom, challenge and camaraderie. We are ‘The World's Most Handsome Bike Ride’ and this is The Great British Adventure. Heroes we salute you.
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Choose your mileage through forest, field and trail
Due to constructive feedback received about the 2017 routes, we're considering ways to improve the experience for our Eroica Britannia Riders. We’re looking to minimise the use of very rocky sections of the trails, re-thinking the food stops to speed up re-fueling, and ensuring food supplies are plentiful.
Everything you need and more. Look sharp and get kitted out.
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Authentic outfitting and handsome threads.To The Shop
Off & Away on Ride Day
There and back again from Friden Grange
An early morning Festival startline. Mind racing, final checks, number pinned, anticipation builds. Road book stamped, coffee fix. Joyful thoughts, freedom awaits! Your time is now.
Legs spin, eager from months of training. Settling down - you know what’s ahead. Smiles, belly laughter, teeth grit and muscles strain. Camaraderie lifts you. New friends made.
The crunch of gravel, the slip of stone. Historic arterial travel routes restored, repurposed for a deeply connective plunge into the country way. Important, wondrous, privileged travel-ways.
Beautifully British gems. A spotlight shines on old favourites and new discoveries. Stop, stay-a-while, explore and slow it all down to experience real village life.
Beacons of satisfaction. Brimming with the goodness of the Summer and tastes of the land. Approach with gusto and drink till sated. This is your beautiful day, fuel it finely.
Listen for your name and get ready. Lifted by rapturous applause, tired legs forgotten, road book stamped, glory and conquest are yours. A Handsome and heroic ending.
Rules & Regulations
Keeping you on the straight and narrow
Heroic bikes will only be permitted. Road racing bikes built before 1987 both with gears and without gears. Get up to speed on your need to knows for your bike and your kit.Learn more
What people are saying about Eroica Britannia
"Back at the festival after an exciting 55 miles of road and gravel, our group reconnected and talked about the experiences of the road. The stories were all the same: old bikes are brilliant fun, long descents and old brakes make for aching hands, and why didn’t we all keep our pre-1987 bikes? They’re great fun!"
Men's Health Magazine
"It was great riding and by the time we came off the trail and hit a first (unofficial) coffee stop, the true character of the event was really starting to show. This wasn’t really a race, it was a grand social occasion. Nobody was in a hurry and riders sat around sipping espressos, chatting, joking and admiring each other’s vintage attire. A wonderful atmosphere."
"Eroica Britannia is not a themed ride in that sense, although many of those traits apply here. You must ride a vintage bike older than 1987. Your attire should be of similar age, as well as your shoes, gloves and other accessories but don’t be mistaken, this is no casual jaunt around the park. This is no leisurely stroll, only sated by a cold beer at a pub. Eroica Britannia is a ride for cyclists."
The UK'S Top Endurance Events
"Covering a total distance of 100 miles, The Long Route is an ultimate test of cycling ability and both physical and mental fitness."
Top 10 Cycling Festivals in Europe
"It’s not just about the riding though – this huge three-day festival welcomed some 40,000 people last year with is mix of live music, bike jumbles, bars, eateries, camping."
Total Women Cycling
10 Stand Out Sportives
"Eroica rides are something completely different to any other sportive. Organised around cycling festivals, they celebrate the heritage and history of two wheeled travel."
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