Let's Go Shopping

All Weekend

Shopping is a huge part of our Festival culture. With acres and acres of amazing premium and vintage shopping experiences - there's something for everyone

Bailey of Sheffield

Bailey of Sheffield creates jewellery engineered to last more than a lifetime. With a strong focus on using durable high calibre materials and timeless design forged from Sheffield Steel.

Vintage Bike Shed

The Vintage Bike Shed is a family run business specialising in L'eroica period bikes, frames, wheels, parts and accessories. You can also hire you handsome ride from these lovely people!

Independent Hostels UK

Independent Hostels UK give away copies of the Independent Hostel Guide for free! They will also also give Eroica Britannia visitors the opportunity to win a holiday in one of their hostels, bunkhouses or camping barns.
The accommodation in their extensive guide is very well suited to Cyclists as many are on well known cycle routes and have bike storage and other services tailored for the touring cyclist!

Cris Crochet Shop

Lovely handmade crochet hats and gifts for kids with animal and character-inspired themes! The perfect attire for adventuring down at the kids club!

Sheffield Bike Repairs

Sheffield Bike repairs are a devoted cycle jumblers, selling old and new parts but also specialising in building frames and wheels to order. The range of cycling from road racing/sportive events and mountain biking is a passion in this company.


CYCL is a brand focused on innovative cycling safety solutions that is backed by Dragons’ Den investor Nick Jenkins. Their first product is WingLights - direction indicators for bicycles aimed at improving cycling visibility.
Since launching two years ago they have sold 30,000 units worldwide, keeping many cyclist safe on their wheels.

Artist On A Bike

Taking inspiration from all things two-wheeled! Cycling related art and gifts, including bespoke map pieces, prints, mugs and cards galore.


Laslett are designers of quintessentially British pocket squares for men and women. Designs are printed onto natural fabrics such as silk, wool and other natural blends. Everything is designed and handmade in the UK.

Sock Club - Cuffs & Co

Let your socks do the talking! Made in Britain from super quality cotton. Plus a wonderful array of cufflinks, accessories and polo shirts.


Re~Cycle is a UK charity committed to improving life prospects through the provision of cheap, sustainable transport in Africa. This great bunch will be at Eroica Britannia selling vintage bicycles and bike parts to help sustain their brilliant work.

Classic and Vintage Cycles

Years of experience in rebuilding and restoring historic cycles puts Classic and Vintage cycles at the top of their game. Head of down here for a good old fashioned rummage! Authentic bike bits galore!

Bridge 76 Emporium

An eclectic mix of vintage clothing and retro homewares with a selection of hand knitted items. All handmade curiosities are made using spun wool from their very own Alpaca herd!


A great new product for active people, launched on Kickstarter in November, made in the UK. Kitnetik magnetically mounts to radiators to dry wet sports kit (including your rain soaked shoes) all together. Once it’s dry it can be stored away in seconds keeping it all together. No more messy house, no more looking for lost kit. Less time and less effort required. A simple solution for a more efficient active life.

Wilkies Wheels

Purveyors of period bicycle frames and components, offering a bespoke bicycle restoration services.

Back In The Day

From the 1950s all the way to the 80s, Back In The Day have all decades of Men and women’s vintage style covered.

Vagrant Art

Intrictactly handmade jewellery from recycled materials, ranging from coins and cutlery to electronics and miscellaneous scrap metal. Vagrant Art will be setting up a mini side-of-stall studio providing much interest and intrigue and insight onto the working process!

Under Rustoration

Specialising in pre 1960s British cycles and spares with a strong emphasis on originality. Head this way for period cycling clothing, from vintage jerseys, caps to tweeds! What a handsome selection!


Are the largest nature conservation charity in the country, consistently delivering successful conservation, forging powerful new partnerships with other organisations and inspiring others to stand up and give nature the home it deserves. Head over for Information and Awareness plus they’ll be offering Memberships and Gift Memberships.

Maggie Ann Vintage

Setting up stall with an amazing selection of vintage inspired fashions & accessories 1940s - 1960s! Somewhere to pick up your dancing gear for the weekend's festivities.

 Le maillot

Super stylish cycling memorabilia ranging from retro tea towels, coasters, cycling prints, postcards and greeting cards!


Vintage jerseys, cycling caps, socks, gloves and gifts. All the clobber you’ll need to look the part on ‘The World’s Most Handsome Ride’

Pip ‘n’ Mix

From Harris tweed to silk cravats, Pip ‘n’ mix has an extensive and eclectic mix of outfitting for the festival weekend shopping.

The happy moth

The happy moth make beautiful cotton bicycle bloomers and lovely loose aprons! The bloomers can be worn on the bike, under your dress, hitched up!

W. T. Author British Built Watches

A beautiful range of British built watches, with a vintage twist. Handbuilt by highly skilled watchmakers in the beautiful Shropshire countryside.

John and Lyn Francis-Dean

John and Lyn Francis-Dean will be bringing a mighty fine collection of vintage bicycles, bicycle parts and related bicycle components and accessories.


This is what happens if a bike mechanic meets an illustrator/screenprinter. An ever growing collection of hand-printed organic shirts and sweaters with designs inspired by old cycling ads.

Band of Climbers

Band of Climbers produces cycling art prints, gifts and apparel, inspired by the greatest climbs and bike races in the world. They produce typographic prints celebrating the greatest cycling destinations, climbs, routes and races.


Tomoto make limited Edition Bamboo T-shirts, ethically certified and designed in-house. Bamboo fabric is really breathability and has moisture wicking properties, perfect for exercising.

Paguro Upcycle

Upcycle bags, jewellery, accessories and small home accessories predominantly made from recycled inner tube. All items are handmade ethically and sustainable by an artisan group. Unique and eye catching accessories that always impressed the visitors.

Golden Age Cycles

Golden Age Cycles of Banbury was established to cater for the growing interest in cycling heritage, specialising in British racing cycles from the 1950’s to the 1990’s. These were handmade by craftsmen proud to show their name, including Hetchins, Mercian, Bates and many others. Their skilled team source and restore the highest quality machines for discerning new owners, as well as being highly experienced in servicing and restorating customers' period cycles.

Peter Stephenson

Collector or casual browser, Pete Stephenson has a fascinating collection of vintage bikes and parts guaranteed to keep your attention!

Extra UK

All the cycling accessories you need from Brooks Leather saddles to Electrolyte replacement tabs!

Pashley Cycles

A range of British hand-built bicycles from Pashley Cycles (made in Stratford-upon-Avon) and Moulton Bicycles (made in Bradford on Avon). They’ll also be stocked up with a small collection of Pashley clothing and accessories!

K2 Trading

Get down to K2 for a good old fashioned rummage! Authentic threads and bike bits galore!

Paul Jones

Heaps of hidden gems just waiting to be discovered by the eagle eyed enthusiast! Classic jumble items from vintage frames to 1960’s cotton caps.


Suppliers of Eroica bottles and bottle-cages inspired by past cycling champions. With a vintage design and colour palette, they’re the perfect souvenir from the Worlds most Handsome Ride!

Classico Bici

Eroica Britannia veterans Classico Bici, will joining us for another year, bringing an extensive selection of pre-87 bikes for hire and to buy!

100 Climbs

Author of 100 Greatest Cycling Climbs, Simon Warren will be back for another year selling his books, posters, caps and water bottles.


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