Let's Go Shopping

All Weekend

Shopping is a huge part of our Festival culture. With acres and acres of amazing premium and vintage shopping experiences - there's something for everyone

Bailey of Sheffield

Bailey of Sheffield creates jewellery engineered to last more than a lifetime. With a strong focus on using durable high calibre materials and timeless design forged from Sheffield Steel.

Vintage Bike Shed

The Vintage Bike Shed is a family run business specialising in L'eroica period bikes, frames, wheels, parts and accessories. You can also hire you handsome ride from these lovely people!

Independent Hostels UK

Independent Hostels UK give away copies of the Independent Hostel Guide for free! They will also also give Eroica Britannia visitors the opportunity to win a holiday in one of their hostels, bunkhouses or camping barns.
The accommodation in their extensive guide is very well suited to Cyclists as many are on well known cycle routes and have bike storage and other services tailored for the touring cyclist!

Sheffield Bike Repairs

Sheffield Bike repairs are a devoted cycle jumblers, selling old and new parts but also specialising in building frames and wheels to order. The range of cycling from road racing/sportive events and mountain biking is a passion in this company.

CYCL

CYCL is a brand focused on innovative cycling safety solutions that is backed by Dragons’ Den investor Nick Jenkins. Their first product is WingLights - direction indicators for bicycles aimed at improving cycling visibility.
Since launching two years ago they have sold 30,000 units worldwide, keeping many cyclist safe on their wheels.

Artist On A Bike

Taking inspiration from all things two-wheeled! Cycling related art and gifts, including bespoke map pieces, prints, mugs and cards galore.

LASLETT ENGLAND

Laslett are designers of quintessentially British pocket squares for men and women. Designs are printed onto natural fabrics such as silk, wool and other natural blends. Everything is designed and handmade in the UK.

Sock Club - Cuffs & Co

Let your socks do the talking! Made in Britain from super quality cotton. Plus a wonderful array of cufflinks, accessories and polo shirts.

Re-Cycle

Re~Cycle is a UK charity committed to improving life prospects through the provision of cheap, sustainable transport in Africa. This great bunch will be at Eroica Britannia selling vintage bicycles and bike parts to help sustain their brilliant work.

Classic and Vintage Cycles

Years of experience in rebuilding and restoring historic cycles puts Classic and Vintage cycles at the top of their game. Head of down here for a good old fashioned rummage! Authentic bike bits galore!

Bridge 76 Emporium

An eclectic mix of vintage clothing and retro homewares with a selection of hand knitted items. All handmade curiosities are made using spun wool from their very own Alpaca herd!

Kitnetik

A great new product for active people, launched on Kickstarter in November, made in the UK. Kitnetik magnetically mounts to radiators to dry wet sports kit (including your rain soaked shoes) all together. Once it’s dry it can be stored away in seconds keeping it all together. No more messy house, no more looking for lost kit. Less time and less effort required. A simple solution for a more efficient active life.

Wilkies Wheels

Purveyors of period bicycle frames and components, offering a bespoke bicycle restoration services.

Back In The Day

From the 1950s all the way to the 80s, Back In The Day have all decades of Men and women’s vintage style covered.

Vagrant Art

Intrictactly handmade jewellery from recycled materials, ranging from coins and cutlery to electronics and miscellaneous scrap metal. Vagrant Art will be setting up a mini side-of-stall studio providing much interest and intrigue and insight onto the working process!

Under Rustoration

Specialising in pre 1960s British cycles and spares with a strong emphasis on originality. Head this way for period cycling clothing, from vintage jerseys, caps to tweeds! What a handsome selection!

RSPB

Are the largest nature conservation charity in the country, consistently delivering successful conservation, forging powerful new partnerships with other organisations and inspiring others to stand up and give nature the home it deserves. Head over for Information and Awareness plus they’ll be offering Memberships and Gift Memberships.

Maggie Ann Vintage

Setting up stall with an amazing selection of vintage inspired fashions & accessories 1940s - 1960s! Somewhere to pick up your dancing gear for the weekend's festivities.

 LE MAILLOT

Super stylish cycling memorabilia ranging from retro tea towels, coasters, cycling prints, postcards and greeting cards!

VELOTASTIC

Vintage jerseys, cycling caps, socks, gloves and gifts. All the clobber you’ll need to look the part on ‘The World’s Most Handsome Ride’

PIP ‘N’ MIX

From Harris tweed to silk cravats, Pip ‘n’ mix has an extensive and eclectic mix of outfitting for the festival weekend shopping.

THE HAPPY MOTH

The happy moth make beautiful cotton bicycle bloomers and lovely loose aprons! The bloomers can be worn on the bike, under your dress, hitched up!

W. T. AUTHOR BRITISH BUILT WATCHES

A beautiful range of British built watches, with a vintage twist. Handbuilt by highly skilled watchmakers in the beautiful Shropshire countryside.

JOHN AND LYN FRANCIS-DEAN

John and Lyn Francis-Dean will be bringing a mighty fine collection of vintage bicycles, bicycle parts and related bicycle components and accessories.

BICYCLELOVERS

This is what happens if a bike mechanic meets an illustrator/screenprinter. An ever growing collection of hand-printed organic shirts and sweaters with designs inspired by old cycling ads.

BAND OF CLIMBERS

Band of Climbers produces cycling art prints, gifts and apparel, inspired by the greatest climbs and bike races in the world. They produce typographic prints celebrating the greatest cycling destinations, climbs, routes and races.

TOMOTO

Tomoto make limited Edition Bamboo T-shirts, ethically certified and designed in-house. Bamboo fabric is really breathability and has moisture wicking properties, perfect for exercising.

PAGURO UPCYCLE

Upcycle bags, jewellery, accessories and small home accessories predominantly made from recycled inner tube. All items are handmade ethically and sustainable by an artisan group. Unique and eye catching accessories that always impressed the visitors.

GOLDEN AGE CYCLES

Golden Age Cycles of Banbury was established to cater for the growing interest in cycling heritage, specialising in British racing cycles from the 1950’s to the 1990’s. These were handmade by craftsmen proud to show their name, including Hetchins, Mercian, Bates and many others. Their skilled team source and restore the highest quality machines for discerning new owners, as well as being highly experienced in servicing and restorating customers' period cycles.

PETER STEPHENSON

Collector or casual browser, Pete Stephenson has a fascinating collection of vintage bikes and parts guaranteed to keep your attention!

EXTRA UK

All the cycling accessories you need from Brooks Leather saddles to Electrolyte replacement tabs!

PASHLEY CYCLES

A range of British hand-built bicycles from Pashley Cycles (made in Stratford-upon-Avon) and Moulton Bicycles (made in Bradford on Avon). They’ll also be stocked up with a small collection of Pashley clothing and accessories!

K2 TRADING

Get down to K2 for a good old fashioned rummage! Authentic threads and bike bits galore!

PAUL JONES

Heaps of hidden gems just waiting to be discovered by the eagle eyed enthusiast! Classic jumble items from vintage frames to 1960’s cotton caps.

ELITE SRL

Suppliers of Eroica bottles and bottle-cages inspired by past cycling champions. With a vintage design and colour palette, they’re the perfect souvenir from the Worlds most Handsome Ride!

CLASSICO BICI 

Eroica Britannia veterans Classico Bici, will joining us for another year, bringing an extensive selection of pre-87 bikes for hire and to buy!

100 CLIMBS 

Author of 100 Greatest Cycling Climbs, Simon Warren will be back for another year selling his books, posters, caps and water bottles.
 

Tudor Sports

Tudor Sports are authentic and British to the core. They have designed and made classic cyclewear in the UK for over 25 years, becoming a cult brand amongst devoted road cyclists. Their retro styling and classic colour palette are timeless, as are their super affordable prices. A best of Britannia gem.

Pedal Pedlar

Find your dream classic ride and all the bicycle parts you’ll ever need with this London based bike specialist. Their aim is to keep as many beautiful bikes from the golden era of cycling in circulation, whether it's a 1950s steel track bike or a 1990s bonded carbon racer! They also offer a highly professional custom built service.

 

Patchouli Fair 

Browse the beautiful collection of Fairtrade, vintage inspired and bohemian ladies clothing for something totally unique.
 

Elephant Bike 

Described by The Guardian as ‘Workhorse Bikes with a great back story,’ Elephant Bikes are beautifully refurbish Royal Mail bikes. They also have a fantastic recycled and fairly traded cycling accessories, handmade in Malawi.
 

Bagzone 

Super stylish, high quality leather goods bring their incredible range to Eroica Britannia 2018.
 

Let’s Laze

Taking the festival scene by storm! Let’s Laze supply Superb Inflatable Sofas. Relax anywhere with this hassle-free air lounger. Inflates without pump. Perfect for All Surfaces. Ready to Use in Seconds. The waterproof lightweight makes it the perfect camping and walking companion.
 

Flowercrown Magic

Purveyors of beautiful handcrafted Flowercrowns and festival headbands. Keep your eye peeled for some wonderful hands-on Flowercrown making workshops over the festival weekend!
 

Magnetic Photos

The perfect Eroica Britannia keepsake! Magnetic Photos create instant photo magnets, using the best material and printing technology. They invite you to come down and check their magnetic photos - great for fridge doors or any other metallic surface!
 

Greek Cycle Holidays 

Greek Cycle Holidays provide all Inclusive cycling Holidays based out a Villa on the Greek Island of Evia. Just an hour from Athens Airport - Greek Cycling Holidays will provide everything you need for a fabulous cycling holidays from airport transfers to incredible, authentic Greek home cooking. Evia is cyclists dream with undiscovered routes to suit all abilities and exceptionally quiet roads.

Big Bobble Hats 

From big bobble hats to quirky t-shirts and socks, head to these guys for a flash of colour and some official UCI merch!
 

Schwalbe Tyres

For the very best in bicycle tyres, these guys will advise and guide you in choosing your perfect tyres.
 

Quella Bicycles

Quella Bicycles will be showcasing their fantastic range of Single speed bikes!
 

MagliamO 

Magliamo are specialists in vintage cycling accessories. Come and rummage through their stall and discover hidden treasure!
 

Beau Sapeur

Beau Sapeur is a new fashion start-up that produces sustainable, unique, handmade clothing in classic designs with a colourful twist. Made with love in Uganda.
 

Woodland Trust

The Woodland Trust is the UK’s best-known woodland conservation charity. Since 1972 we have protected and campaigned on behalf of Britain’s woods, planted native trees and restored ancient woodland. They invite you to support their tireless work by becoming members of the Woodland Trust..
 

CERACYCLOAN

 Ceracycloan we will be offering an amazing range of products and services. From free advice and information on cycle route maps to refurbished vintage bikes for sale!
 

The Green Hat 

The Green Hat are vintage Dutch bike specialists! They’ll bring a wonderful edge of European cycling culture to the festival weekend with bikes and parts available to buy.

MAVIC 

Mavic will be providing some much appreciated free technical assistance for our weekend riders!
 

Stique Ltd

Stique's are purveyors of the ultimate must-have multi tools for every cyclists.
 

Minimum Mouse 

Fine vintage clothing for men and women. Expect retro prints, tweeds & a fantastic collection of vinatage accessories.
 

Techlink Recharge 

Providing an invaluable buy and rent service of premium portable phone chargers! This year they’re back with a new addition- Eco-bikes! Look out for their 2 stationary bikes in front of the stand welcoming you to hop on a pedal to charge your phones and gadgets! 

Heilsa Therapies

Call by Heilsa Therapies for a quiet moment amongst the hustle and bustle of the festival weekend. Offering a relaxing range of Reflexology, Aromatherapy and Holistic Massage. The perfect post ride treat! 

Life on Vintage Wheels 

Beautiful, original vintage bicycles built before 1986, from the UK and Europe. Lovingly restored by a great team of devoted bike lovers and specialist restorers.

Continental Tyres 

The highest quality Bicycle Tyres from our Global Eroica partner, Continental Tyres
 

Trinity Urban 

Bringing a flash of colour to the festivities! Beautifully handmade, fair trade, reversible skirts & accessories.
 

Haggarts

A festival favourite! Haggarts are a brand steeped in history and tradition, bringing us contemporary tweed outfitting, fine tailoring with hand printed linings and trims. You can also pick up beautiful letterpress posters, with a two- wheeled theme!
 

Bubble Inc ltd 

An Adventure Kid Club favourite! Let the mischief and magic commence with our resident bubbleologist creating a true spectacle across the festival weekend!
 

Buttontin Retro

Handmade retro inspired clothing and accessories with a rockabilly edge! Check out their kooky range of up-cycled teacup homewares too!
 

Glory Days Bikes 

One of our fantastic bike hire specialists, with a great selection of vintage jerseys. Pick out a showstopper for your Classic Ride!
 

Blousey 

Beautiful vintage women's blouses from all eras of style!
 

The Canny Bonny Boudoir 

The Canny Bonny Boudoire have a spectacular array of biodegradable glittering, fantastic face painting, holiday hair braids and glittery plaits. Take a look at their hand decorated top hats, handmade fascinators, mini top hats and handmade bags. Plus, festival essentials with added sparkle!

Schofields Sportswear

For cycling brands from Nalini to Vermarc and much more.
 

Saddle Skedaddle 

Time to explore on two wheels! Saddle Skedaddle provide incredible cycling holidays across The World.
 

Juicy Electric Bikes 

Ride this way! Peak District based, these bikes were designed for for hills! Performance comes complete with style and detail. They sell great value e-bikes, backed by excellent advise & service.
 

Macmillan Cancer

Macmillan are an incredible organisation of dedicated professionals, volunteers and campaigners to support people and families dealing with Cancer. Come and say hello and support their amazing tireless work.
 

Bianchi

Bianchi have been in the bicycle business for over 130 years. They are specialist Cycling specific clothing, parts and accessories.
 

The Cycling Bus 

Check out this super quirky spin class! A long Single Decker Bus with 8 Spinning Bikes on Board where group cycling to music and lights will motivate and bring a little extra fun to training!
 

Vinyl on deck

Check out their vast new & vintage vinyl collection and don't miss their retro music merchandise!
 

Great Outdoors

No flat pack wrestling here! Great Outdoor sell beautiful high quality - ready assembled wooden garden furniture, all hand made in The Peak District National Park.
 

Golden Age Cycles

Golden Age Cycles of Banbury was established to cater for the growing interest in cycling heritage, specialising in British racing cycles from the 1950’s to the 1990’s. These were handmade by craftsmen proud to show their name, including Hetchins, Mercian, Bates and many others. Their skilled team source and restore the highest quality machines for discerning new owners, as well as being highly experienced in servicing and restorating customers' period cycles.
 

Extra UK

All the cycling accessories you need from Brooks Leather saddles to Electrolyte replacement tabs!
 

Pashley Cycles

A range of British hand-built bicycles from Pashley Cycles (made in Stratford-upon-Avon) and Moulton Bicycles (made in Bradford on Avon). They’ll also be stocked up with a small collection of Pashley clothing and accessories!
 

ELITE SRL

Suppliers of Eroica bottles and bottle-cages inspired by past cycling champions. With a vintage design and colour palette, they’re the perfect souvenir from the Worlds most Handsome Ride!
 

Fellas & Fox Barbers

We welcome the experts in modern men’s hairdressing and colouring! Pop by for a prize winning 'do before our Fifth Birthday extravaganza!
 

Bakewell Pudding Parlour

We're thrilled to welcome back The Bakewell Pudding Parlour as resident experts in fuelling our riders around Eroica Britannia territory, and festival goers in glorious fashion
 

Old Faithful

Old Faithful is a Unisex & Men's Natural Skin & Hair Care Brand. All products are natural and consist of organic, cold pressed oils, herbal extracts and high quality essential oils. They source the finest ingredients and create small batches of natural unrefined goodness.

 

 

 

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