The 5th Edition Your everyday, everything for Eroica Britannia Today 17th Jul. 2018

The Britannia Times

Eroica Britannia HQ

Published on 15th. June 2017

It's all going on in HQ! Call in and grab some fun times!


The Beating Heart

Eroica Britannia HQ is the real hub of the whole Festival, especially this year with record breaking numbers of 4,500 riders entering HQ at some-point over the weekend to get registered for The Most Handsome Bike Ride in the World'. You’ll also find any answers to all the questions at our handy ‘Information Point'. Check our opening times HERE

RIDER REGISTRATION TIMES

Friday 16th June - Opens 10.00 & Closes 18.00
Saturday 17th June - Opens 10.00 & Closes 19.30
Sunday 18th June - Opens 05:30 & Closes 10:30

Tunes?

We’ve got our House DJ’s lined up to take you through from early till late. 

The HQ Bar for beer, cocktails and champagne!

The HQ Bar for all your festival needs! Make yourself at home with your favourite tipple from the mighty pint filled with ice cold draught Peroni Nastro Azzurro and draught London Pale Ale from Meantime Brewing Co.

Swing by for our tip top Summer cocktails including Aperol Spritz, Pimms Jugs and plenty of Gin, including our top EB serve the ‘Heroic’ Hendrick’s Gin cocktail made with our HQ nettle cordial with said nettles foraged from the meadows around Friden Grange! Casually swing on in for a ‘Deer & Beer’ thanks to Jägermeister and Peroni Nastro Azzurro and be liberal with lashings of Bollinger Special Cuvée served by the half bottle and by the glass.

Snacks?

Feeling snackish? Snaffling Pig Co Pork Scratchings, Scampi Fries there is even rumours of pickled eggs donning the bar shelves. Call in and see for yourselves!

HQ For Great Coffee & Cakes!

Americano, Cappuccino? How do you like your coffee? Call into HQ for the ultimate coffee fix and sweet tooth happiness! Rocky road, flapjacks anyone? We’ll be open as dawn breaks on Sunday 18th for pre-ride caffeine boosts and cheery smiles!

Don't Miss! MADAME BOLLINGER'S BIKE in the HQ Garden

Taking to two wheels is nothing new for the Bollinger family. One of their most famous characters, Madame Bollinger, who ran the House from 1941-1971, insisted on riding her bicycle through the vineyards every morning to say hello to the workers.


"SUCH AN ICONIC SIGHT WAS ‘AUNT LILY’ PEDALLING AMONGST THE VINES THAT THE FAMILY PRESERVED HER BICYCLE AS A REMINDER OF THE GREAT WORK SHE DID. EROICA BRITANNIA 2017 WILL SEE MADAME BOLLINGER’S ORIGINAL BICYCLE RIDDEN FOR THE FIRST TIME IN ANY EVENT WORLDWIDE."

The recently restored Peugeot even retains the touch of glamour befitting the head of a Champagne house; a bespoke Hermès saddle, produced for Mme Bollinger by the Hermès family in the 1940s. Riding this heirloom will require some determination, and taking part in the short course of Eroica 2017 will be Victoria Carfantan, UK Director of Champagne Bollinger, channelling Mme Bollinger all the way!

PS. Call over to marvel at the bike - and guess what? Champagne Bollinger will have half bottles of Bollinger Special Cuvée chilling at the Bollinger Bicycle to quench the thirst of riders and spectators alike. Perfection!

Shop Till You Drop Then Shop Some More!

Our HQ will be crammed full of Eroica Britannia merchandise including the new 2017 Santini Eroica Britannia range. This year call in for all of your essential outfitting, lifestyle and cycling choices. We’ll also have a grand collection of souvenirs to mark your visit to Eroica Britannia 2017 most handsomely.

The Santini Lounge in Eroica Britannia HQ

This year we are proud to have teamed up with Santini meaning you’ll be able to shop a larger range of products including all L’Eroica and Eroica Britannia heritage ranges along with a capsule range of Santini performance wear.

This website uses cookies to ensure you get the best experience on our website. Learn more.