The 6th Edition Your everyday, everything for Eroica Britannia Today 17th Sep. 2021

The Britannia Times

The 2017 Official Art Poster for Eroica Britannia

Published on 27th. January 2017

As ever glamour, sartorial style and elegance take centre stage!

The new location of Friden Grange for the 2017 edition of Eroica Britannia sets the scene perfectly to capture the thrill of The Ride's famous Festival finish line and all the fun of our 3-day Summertime family weekend.

The fourth edition of bespoke artwork created for Eroica Britannia by award winning design studio 93, takes inspiration from the nostalgic travel posters of the 1940's. Hand-painted tones have been specially applied to portray the atmosphere and celebration of The Great British Adventure.

Showing both sides of Eroica Britannia - the 'World's Most Handsome Bike Ride' and the famous 'best dressed' crowds as they gather with families, friends on the pinnacle day of our three day event. As ever glamour, sartorial style and elegance take centre stage.

Look closely at our Riders, returning from 25, 55 or 100 mile routes. You'll see L'Eroica global icon Luciano Berruti riding his famous Peugeot, the beautiful Britannia sporting her Union Jack follows, with our homage to Tommy Simpson, our way of marking the 50 years, this June since his passing. You can read more about Tom Simpson and his connection to the Peak District HERE in our article by Chris Sidwells.

We invite you to look even closer at our Festival spectators! You may even spot yourself in a starring role as the majority of characters setting the scene have been illustrated from photography from the 2016 and 2015 weekends!

As you know Eroica Britannia attracts a global audience with Riders and Festival visitors jetting in from all over the World. The flag poles represent some of our international visitors and celebrates our Worldwide Eroica family.


The art poster for 2017 is available NOW in wide landscape format, and portrait styles. The portrait edition allows continuity of the highly collectable famed collection and is part of a series of global cycling event posters celebrating Eroica around the World.

Get Your Official 2017 Art Poster and shop the collection HERE

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