The 6th Edition Your everyday, everything for Eroica Britannia Today 17th Sep. 2021

The Britannia Times

Global Sponsor: Giro

Published on 4th. November 2016

Science and Soul

Science and Soul. These may seem like two disparate ideas, but throughout Giro Sport Design’s 30-year history we’ve placed equal value on each.

We geek out on data churned out by comprehensive testing, but it’s the ride that motivates us. We’re ride activists. The ride is everything: how we cut loose, how we connect with our community, what we plan our time around. And we believe in coming up with new ideas to enhance the ride.

Because for us, enhancing your ride (and enhancing our own) is the greatest motivator. We’ve improved the ride in a lot of great ways, but if our history is any indication of our trajectory—we’ve just started.

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