The 6th Edition Your everyday, everything for Eroica Britannia Today 17th Sep. 2021

The Britannia Times

HQ’s General Stores

Published on 29th. May 2018

This year for our 5th birthday celebrations - we have an overflowing General Store. Swing by the home of essential outfitting and other life enhancers - including the exclusive 2018 Santini X Eroica Britannia range.

HQ’s General Store will be packed to the rafters with classic retro jerseys for Ladies, Gents and little hero’s, Eroica Britannia worthy accessories and souvenirs to remember a weekend of legendary proportions. We also have an abundance of brilliant Father's Day gifts for every retro style seeking dad!
To celebrate the Great British Adventure and our fifth year - pick up your copy of our handsome official art poster - framed or unframed. We’ll also have our incredible archive collection - so you can backdate your poster collection and reminisce about all the adventures through our glorious lands!


Santini X Eroica Collection

We’ll be showcasing a limited number of exclusive items from the NEW 2018 collection and available to buy for one weekend only at the General Stores in Eroica Britannia HQ.

Santini’s latest retro-inspired Eroica Collection has been designed using Santini’s expansive archives - looking to authentic apparel dating back to the 1960’s. Santini has combined classic Italian cycling culture, traditional materials and modern manufacturing methods to produce high performance cycling gear for everyday use, in style.

The Collection pays tribute to the late, great Luciano Berruti, a man with endless energy and zest for life, who embodied the true spirit of L’Eroica. A man who will be dearly missed at this year’s Eroica Britannia.

The Ultimate Father’s Day Retro Goodie bag!

Treat your Dad to the ultimate Father’s Day goodie bag and the perfect Eroica Britannia souvenir! Pop by our General Stores and pick up a limited edition Eroica Britannia goodie bag for an amazing £15! We have limited numbers available so, hop to it and snap up this great gift!

Retro Goodie Bag includes

Musette Cycling Bag - light and handy for The Classic Ride
A Collection Poster from our fantastic archive
Eroica Britannia Coasters - a great brew partnership
A Retro Water Bottle - keep the old boy hydrated on his adventures
Commemorative Woven Patch - a great pannier edition!


You’ve got until Sunday 3rd June to order your Eroica Britannia worthy ride day outfit from our Online General Store!



This website uses cookies to ensure you get the best experience on our website. Learn more.