The Britannia Times
Eat Natural to appear at Eroica Britannia 2018Published on 11th. April 2018
Fruit and nut bar brand Eat Natural will be taking its Makery on the road this summer, to celebrate 21 years of making its popular bars and will be kicking off its tour at this year's Eroica Britannia, where they are the official partner.
The brand is opening up its business for the first time at various food events and music festivals across the UK by creating a ‘pop up’ version of its Makery to create a truly interactive experience for visitors, called ‘Makery on the Move’. The original Makery sits in Halstead, Essex – and it’s where Eat Natural makes its 95 million bars every year – mostly by hand, in small batches.
Guests to the stand will be invited into the ‘Makery on the Move’ to create their very own unique bar, complete with dipping (milk chocolate, plain chocolate or yoghurt) and an enticing array of different toppings such as dried apple, strawberry ‘powder’, freeze-dried raspberries, cacao nibs, flaked coconut – plus many more. The brand is hoping that people will embrace the individuality of the bars they make, capturing the imaginations of this social media generation, who likes to personalise & share their lives.
Plants, a communal seating area, a central ‘dipping station’ and an inviting ‘workshop’ space will complete the overall look and ensure that the space is as inviting as possible for visitors. The workshop will play host to various sessions where guests can learn more about a specific subject such as ‘chocolate’, ‘nuts’ or ‘how to bake with granola’.
Eat Natural is hugely popular with cyclists all over the world. They’re the perfect treat to take out on the road – deliciously wholesome, filling, and packed with natural goodness.