The Britannia Times
Global Sponsor: Pantofola d’OroPublished on 8th. November 2016
Founded in 1866 by the Lazzarini family as a small shoe workshop
Pantofola d’Oro was founded in 1866 by the Lazzarini family as a small shoe workshop.
After the 2nd World War, Emidio Lazzarini, who inherited his father's business, made it grow to a leading brand.
The name Pantofola d’Oro was born by chance. During and interview in 1959 the famous football player John Charles talks about his footballl shoes and says: "These are not shoes, they feel like slippers, golden slippers." Golden slippers translates "Pantofola d'Oro" in Italian.
In the 1970s and 1980s Pantofola d'Oro develops a cycling shoe, worn by champions like Claudio Chiappucci and Francesco Moser